WSTDA Quick Pulse Survey: A Useful Marketplace Gauge

WSTDA’s quarterly Quick Pulse Survey indicates that following the second quarter of 2011, a majority of members expect sluggish to normal growth, with about 23% of respondents expecting above-normal growth, in the next 12 months. The majority of respondents indicated that employments levels are about the same compared to this time last quarter, but compared to the same time last year, employment is rising for almost 60% of respondents. Unit volume of demand was higher for all product categories in the second quarter when compared to both the first quarter 2011 as well as the second quarter of 2010, although squeezed profit margins are hovering at about the same level. For a full report on the second quarter survey, CLICK HERE.

These are just some of the insights provided by WSTDA’s quarterly Quick Pulse survey, which was instituted to help gauge the current and future business environment for industry business, and is intended to give WSTDA members a macro-perspective on business conditions within the industry so that individual members can determine whether their own conditions are representative of the industry as a whole.

Broad participation in the quarterly Quick Pulse survey is paramount so that results truly reflect the industry as a whole. Following the end of each calendar quarter, WSTDA emails a survey request to one person at each member organization. No company’s individual responses are released; only an aggregated report is provided to WSTDA members. Please look for the next quarterly Quick Pulse Survey request in October, and take the few minutes to contribute your input.

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